But that is beside the point.
I thought about what motivates these people. What motivates anyone to endure discomfort and push through to the finish of any challenging task? Because the ends justify the means. The satisfaction and joy of accomplishment outweigh the pain of the journey. Why else would we take on life as we know it? It's no easy task. But we know there is a higher cause, a reason for this mortal life, a purpose to the trials that it thrusts upon us. We are becoming something great. Something God sees in us and which we only catch glimpses of from time to time, but which nevertheless spur us on to finish the race that we've started.
For I am now ready to be offered, and the time of my departure is at hand. I have fought a good fight, I have finished my course, I have kept the faith. Henceforth, there is laid up for me a crown of righteousness, which the Lord, the righteous judge, shall give me at that day. (2 Timothy 4:6-8)
So much more than a mug.